Corporate & Creative Philosophies
We produce strong brands and big changes by staying focused on three simple things:
1. Adthropology
To look at the needs of a client through the lens of social behavior, relationships and social phenomena and utilize how they all impact the way consumers see brands, purchase products and develop an affinity for particular messages and images. We incorporate team members and methodologies from the social sciences of economics, psychology and anthropology.
2. Archetypal Branding
For all of the brands we create, we select and abide by their Brand Archetype. Based on the 12 personality types, these brand archetypes provide us with a guide to create an authentic, compelling and genuine brand personality that both fits with and can be extended by the beliefs and images of the “types” which are deeply ingrained in our culture. Archetypes are the most ancient grooves in our mental architecture, which Carl Jung described as "making the unconscious conscious." Properly employed, archetypal branding brings meaning and loyalty to a brand, by attracting and keeping the right clients and communicating the intrinsic value of the service/product being provided.
3. “Geek & Sleek”
We believe in pairing classically-trained designers with engineers or social scientists. Our staff has a good amount of education in their particular discipline and is paired with a team that has equal depth in their area of expertise. Often designers are truly either right brained or marketers or developers are left-brained. By pairing these skill sets into teams, we can make sure that both sides of the brain are always fully engaged.
