Fischer & Wieser Brand Experience and Enhanced Commerce
Bringing life and sales to the culinary adventure
Headquartered in Fredericksburg, Texas, Fischer and Wieser is the largest family-owned specialty condiments manufacturer in the nation. This family-owned business has a unique brand story that was not being told by their outdated online brand experience. This made shopping directly difficult, and sales were stagnant. In contrast, their brick and mortar, Das Peach Haus, offered customers a warm and inviting environment to inspire their culinary adventures. It was time to make both ends meet and bring their retail experience online while cultivating online sales through strategic marketing tactics.
Our assignment
Steel was asked to increase direct sales through stronger brand storytelling, improved marketing, and a new online shopping experience.
CLIENT:
RESULTS:
2
Online Sales from Previous Year
Here’s how we did it
With Steel’s experience in retail, we understood that creating a great online experience meant customer service, fulfillment, and shopping all needed to work together. And to start, we needed to create a brand that would showcase their commitment to bringing people together while evoking strong emotion. We knew we needed to showcase moments spent with family, friends, and food while creating a warm and inviting atmosphere for their customers. But most importantly, the marketing tactics to customers needed to draw in higher sales numbers through strategic planning and promotions.
In order to meet the goals, Steel specifically:
- Designed a new look/feel for the website and online shopping experience
- Implemented a new online shopping technology (Shopify) to simplify the user experience and back-end integration
- Integrated a new system for the accounting department to track orders
- Developed new processes for orders and fulfillment to work with the updated online experience and technology
- Managed and planned social media to evoke the same emotion that is showcased on the website
- Developed an editorial calendar for promotions to ensure there was still a strong drive toward increasing sales on the website
- Consulted on product inventory consolidation and strategy that focused sales efforts on key areas of opportunity
- Created a business strategy during COVID-19 to shift all operations online and grow sales on the website
Results
By the end of the first year of the new site being launched, jelly.com had more than doubled their online sales through the website – there was a 106% increase in revenue. The combination of improved technology and strategic marketing working together prompted additional investment into their storytelling to better showcase the brand to their audience.
