04 Feb 5 Key Benefits of Influencer Marketing for Education Brands
By Emily Marshall
5 Key Benefits of Influencer Marketing for Education.
Influencer marketing is a powerful marketing tactic that can help companies and businesses reach their goals. Here are five of the top benefits of social influencer marketing you need to know.
1. Builds Trust with Your Brand
92% of consumers trust recommendations from individuals over brands, even if they don’t know them personally. Influencers have worked hard to build relationships, credibility, and trust with their followers. Their fans look to them as being experts in their industry, and respect their recommendations and opinions. Consumers will typically value and trust the information they receive about a college or education service more from someone they know than from the brand itself.
2. Improves Brand Awareness
Influencer marketing is a great way of expanding your reach and positioning online. When influencers mention your brand or recommend your product, it helps you gain more brand awareness and visibility. You’ll reach an engaged audience that will start to learn more about your brand, who you are, and what you have to offer.
3. Enhances Your Content Strategy
When working with influencers, they’ll make high quality content featuring your brand to share on their social accounts. But you can also share this content on your own accounts – just be sure to tag the influencer in the post. Sharing influencer content is a great way to help fill in any gaps of your own content schedule and get some high quality content on your feed. For education brands, this content could be something like a blog post from a high school senior who went on a tour of your college or university. Or a review from a teacher or mom about a tutoring service they use and recommend.
4. Effectively Reaches Your Target Audience
When you work with influencers in your niche, your brand is placed in front of a relevant audience that’s already interested in products or services like yours.
For example, if you are a tutoring service for K-12, your target audience would include moms with children who are currently in school. Partnering with a mom who regularly posts about her children would allow you to reach people who are likely moms who also have school aged children themselves. Alternatively, you could partner with a teacher who regularly posts content about her class activities, ideas or favorite education related products and services. A partnership with a teacher would allow you to reach their followers who are also interested in learning about education content.
When your brand reaches a highly focused and relevant audience, the likelihood of conversions is much higher.
5. Budget Friendly Tactic
You don’t need a huge marketing budget to make an impact with digital influencers. Instead of using the majority of your budget on 1 or 2 influencers with a large following, try working with micro influencers. Micro influencers are influencers who have an audience between 5,000 and 100,000 followers. While they do have a smaller following, this doesn’t affect the influence they have. Smaller influencers actually tend to have a higher post engagement rate because they are more engaged with their followers on a daily basis. Plus, with their lower costs you can work with a variety of influencers to reach a broader, highly engaged audience.
One example of a micro influencer that could be used in the education space is this Arizona mom, Laura (@notyuraveragemomof5), who recently posted about an online tutoring program for her son.
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Based in Austin, Texas, Steel is a full-service integrated ad agency that uses a deep understanding of how families make purchase decisions to deliver brands that families love. In close partnership with our clients, Steel unites data, technology, creativity and influence to produce more stunning growth for brands in health, education, food and fun that serve the American family.